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상업 피트니스 센터의 경쟁전략과 흡수역량, 경영성과 간의 구조관계

Author
조정환, 조광민, 곽민석
Journal Title
체육과학연구
Publication Year
2017
Summary

This study analyzed the relationship between competitive strategy, absorptive capacity, and business performance in commercial fitness centers, and confirmed the moderating effect of absorptive capacity between competitive strategy and business performance. The results showed that competitive strategy positively affects absorptive capacity and business performance, and absorptive capacity moderates the relationship between competitive strategy and business performance.

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