LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

외식 프랜차이즈 기업의 지식공유가 관계품질 및 관계성과에 미치는 영향

Author

정승호, 정정희, 이수범

Journal Title

Culinary Science & Hospitality Research

Publication Year

2017

Topics

#Business and Management

Summary

This study analyzed the impact of franchisor information sharing, as perceived by food franchise owners, on relationship quality and relationship performance. The analysis revealed that franchisor information sharing positively influences relationship quality, and trust and immersion within that quality affect relationship performance. These findings provide important implications for food franchise management and information sharing strategies.

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