LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

해외 라이프스타일 브랜드 아이덴티티와 제품 컬러의 연관성- ‘이케아’와 ‘무인양품’ 중심으로

Author

최유진, 이윤진

Journal Title

한국색채학회논문집

Publication Year

2017

Topics

#Lifestyle

Summary

This study analyzes the relationship between brand identity and product color, focusing on overseas lifestyle brands IKEA and MUJI. IKEA uses products in a variety of colors, while MUJI mainly uses achromatic and YR-based colors, and MUJI was found to better reflect the brand identity than IKEA.

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