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노스탤지어의 유형과 인지욕구가 제품 평가에 미치는 영향

Author
문연희
Journal Title
상품학연구
Publication Year
2017
Topics
Summary

This study analyzed the impact of need for cognition on product evaluation by differentiating between experiential nostalgia, which consumers directly experienced, and vicarious nostalgia, which they experienced indirectly. The results showed that experiential nostalgia had a more positive effect than vicarious nostalgia, and the effect differed depending on the level of need for cognition. In particular, experiential nostalgia had a more positive effect on consumers with low need for cognition, while vicarious nostalgia had a more positive effect on consumers with high need for cognition.

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지각된 위협의 심각성이 브랜드 노스탤지어 감정과 브랜드 애호도에 미치는 영향 The Impact of Perceived Threat Severity on Brand Nostalgia Feelings and Brand Loyalty

나광진; 권민택; 한태환 · 2023

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제품 평가에서 자아해석과 노스탤지어 유형의 영향

황용철 · 2018

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노스탤지어가 제품 평가에 미치는 영향: 인지욕구의 조절효과 Impact of Nostalgia on Product Evaluation: Moderating Effect of Need for Cognition

황용철; 박성용 · 2016

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