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한국과 일본의 마을기업 비교 - 사회적 기업가 정신과 마케팅 전략을 중심으로

Author

권주형, 서동관, 김운성

Journal Title

기업경영리뷰

Publication Year

2017

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Summary

This study aims to extract social entrepreneurship and marketing strategies by comparing village enterprises in Korea and Japan. The results show that Korean village enterprises contribute to regional economic revitalization under government leadership, while Japanese village enterprises demonstrate a profit-seeking and socially-oriented model centered on village communities.

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