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한국과 미국 소비자의 문화적 차원에 따른 윤리적 소비동기 차이분석
Author
윤남수
Journal Title
한국외식산업학회지
Publication Year
2017
Topics
Summary
This study conducted a cross-cultural survey in Korea and the United States to investigate the effect of cultural dimensions on ethical consumption motives. The results provide strategic implications for promoting ethical consumption by considering the cultural characteristics of a market, and suggest specific marketing solutions in the context of ethical consumption in Korea and the United States.
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