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근대전환기 『제국신문』에 나타난 개인사 광고와 주체의 탄생

Author

김민수

Journal Title

우리어문연구

Publication Year

2018

Topics

#Advertising

Summary

This study analyzes personal advertisements published in the modern newspaper 『Jeguksinmun』 to reveal the process of readers emerging as subjective narrators through the characteristics of advertisement description methods. Personal advertisements dealt with various materials such as loss, debt, and fraud, and unfolded in a way that reveals subjectivity through the narrator's emotional expression or evaluation of others. This narrative method contributed to the formation of modern writing methodology and demonstrates the birth of the subject.

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