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항공사 마일리지에 대한 소비자의 가치지각과사용의도에 관한 연구
Author
김영심
Journal Title
산업경제연구
Publication Year
2018
Topics
Summary
This study analyzed consumer responses to airline mileage usage conditions and the impact of mileage perceived value on usage intention through experiments and surveys. The results showed that consumers with a large amount of mileage tend to use it for long-distance travel, and airline mileage benefits and convenience positively affect perceived value. Furthermore, equivalence recognition, emotional engagement, and calculative engagement were found to significantly influence mileage usage intention and airline loyalty.
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