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한류관광콘서트의 국가별 참가자의 관여도 비교분석 연구

Author
박정배, 홍정수
Journal Title
문화와융합
Publication Year
2018
Summary

This study compared engagement indicators of participants in the Incheon K-Pop concert by language area, finding positive results in program, satisfaction, performance, and influence. The study investigated the satisfaction of participants from Korean, English, Chinese, and Japanese-speaking regions. Future research should focus on developing unique programs for the Incheon K-Pop concert and applying diverse variables.

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