LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

중국 관광객의 여행 행동 및 의도에 관한 탐색적 연구

Author

김병재

Journal Title

한국항공경영학회지

Publication Year

2018

Topics

#People's republic of china
#Travel behavior

Summary

This study aims to investigate the current status of the foreign tourism market in Korea and the tourism market in China, and to derive implications for the growth of inbound tourism by exploring the travel behavior and intention of Chinese consumers. Survey results indicate that Chinese tourists consider the internet as the most important source of travel information, and prioritize safety and the attractiveness of destinations. They also prefer natural scenery, and future travel destinations are diversifying, with a high intention to travel to competing countries in the region besides Korea.

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