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신품종 기술수용의 구조관계 분석 -사료작물 신품종 도입의향-

Author
최종산, 박재형, 윤진우, 채용우
Journal Title
농촌지도와 개발
Publication Year
2018
Topics
Summary

This study aims to identify factors affecting the acceptance intention of cultivating a new Italian ryegrass variety using PLS-SEM and IPMA analysis, and to suggest priorities for maximizing the acceptance intention. The results showed that expected effect significantly affected acceptance intention, and new technology distributors should scientifically prove and actively promote the effects of the new variety, such as increased farm income and productivity improvement.

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