LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

상호 지향성, 다원적 무지, 제3자 효과, 침묵의 나선 현상에 나타난 쟁점에 대한 공중 여론의 합치

Author

박종민

Journal Title

한국광고홍보학보

Publication Year

2018

Topics

#Philosophy

Summary

This study analyzes the concept of congruency in co-orientation, the third person effect, pluralistic ignorance, and the spiral of silence. Congruency is defined differently in each theory, relating to the comparison between personal and others' opinions, estimation of media effects, estimation of social majority opinion, and decision-making regarding opinion expression. This comparative discussion clarifies the differences between the theories and has implications for applying them to various social phenomena.

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