SNU Big Data Knowledge Information Platform
Full Menu
AI
Your Browsing History
10 More
loading...
Report registration
Paper List
음식관광 온라인구전정보특성이 신뢰, 구전수용, 행동의도에 미치는 영향
Author
백소엽, 김영현
Journal Title
관광경영연구
Publication Year
2018
Topics
Summary
This study investigates the effect of online word-of-mouth on the reliability, acceptance, and behavioral intentions of tourists in food tourism. The empirical analysis revealed that the usefulness of online word-of-mouth had the greatest positive impact on reliability, and reliability positively influenced word-of-mouth acceptance and behavioral intention. Furthermore, word-of-mouth acceptance was found to positively affect behavioral intention.
Related Content
LikeSNU analyzes your query semantically to recommend related resources.
-
소셜미디어와 기업의 평판 관리
-
말은 딱 깔끔하고 센스있게 : ;좋아요'를 부르는 전달의 법칙
-
Trustmarks in e-commerce : the value of web seals and the liability of their providers
-
Tourism behavior: travelers' decisions and actions
-
입 짧은 여행작가의 방콕 한 끼 : 태국 음식에 빠져 9년째 눌러산 방콕 생활자의 단골집
-
Rumor mills : the social impact of rumor and legend
-
The internet in everyday life
-
이커머스, 콘텐츠로 팔아라 : 콘텐츠 큐레이션이 이끄는 이커머스 패러다임의 변화
-
Rumor psychology : social and organizational approaches
-
Ethical traceability and communicating food
-
FBI 비즈니스 심리학 : 속지 말고 간파하라
-
Mixed media : moral distinctions in advertising, public relations, and journalism
-
세상을 바꿔라.
-
(따라 하기만 해도 매출이 오르는) 실전 온라인 마케팅 =
-
Fashion Recommender Systems
-
Food research and data analysis
-
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks)
-
지구가 평평하다고 믿는 사람과 즐겁고 생산적인 대화를 나누는 법 : 의심을 생산하는 시대에 살아남기 위한 철학적 대화 실험
-
Trust agents : using the web to build influence, improve reputation, and earn trust
-
Language processing and second language development : processability theory
Previous
Next
Previous
Next
Previous
Next