LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

마케팅 관점으로 본 빅 데이터 분석 사례연구 : 은행업을 중심으로

Author

박성수, 이건창

Journal Title

한국IT서비스학회지

Publication Year

2018

Topics

#Marketing
#Big data

Summary

This study analyzes a target marketing case in the banking industry from the view of big data analytics, focusing on extracting essential knowledge from customer databases. It highlights the need for a systematic theory and mechanism for adopting big data analytics in banking and emphasizes the importance of considering Veracity and Value, in addition to the traditional 3V, for more significant business insights.

Journal Influence

[한국IT서비스학회지]