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소셜 네트워크의 빅데이터 분석을 이용한 골프연습장 인식변화

Author

백승헌, 김기탁

Journal Title

골프연구

Publication Year

2018

Topics

Summary

This study aimed to identify trends and consumer perceptions related to golf driving ranges through social network big data analysis. Keywords related to the composition, usage, service, location, lessons, problems, and selection factors of golf driving ranges were analyzed using Textom analysis, Ucinet6, NetDraw, and CONCOR analysis. The results showed that perceptions of golf driving ranges consist of core and peripheral perceptions, problems are related to lessons and solutions, and selection is influenced by lessons, complex services, accessibility, and price.

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