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The Influence of Select Attributes of Side-Dish Stores on Economic Value, Store Trust and Word of Mouth
Author
김은정, 김명진, 이상묵
Journal Title
Culinary Science & Hospitality Research
Publication Year
2018
Topics
Summary
This study analyzes the effect of select attributes of side-dish stores on economic value, trust, and loyalty. The findings verified that product quality, simplicity, and packaging significantly influence economic value and trust in side-dish stores. These results can be utilized as fundamental data for establishing an efficient business plan to increase revenue in the HMR industry.
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