SNU Big Data Knowledge Information Platform
Full Menu
AI
Your Browsing History
15 More
loading...
Report registration
Paper List
여성소비자의 라이프스타일과 레저활동에 따른 아웃도어웨어 구매행동
Author
안지숙, 정재철, 박명자
Journal Title
한국의상디자인학회지
Publication Year
2018
Topics
Summary
This study examined female consumers’ purchasing behavior of outdoor wear based on their leisure activities and lifestyle. The results showed that demographic characteristics of outdoor wear consumers differed depending on lifestyle types, and consumers valuing private leisure time were more actively engaged in searching for commercial information. Furthermore, lifestyle and the extent of leisure activity were significantly related to purchasing behavior.
Related Content
LikeSNU analyzes your query semantically to recommend related resources.
-
아웃도어 레크리에이션
-
여성은 왜 쇼핑을 하는가
-
(사회비교이론에 따른)직장인의 외모관리와 패션상품 구매
-
2025 트렌드 모니터 : 대중을 읽고 기획하는 힘
-
Fashion branding and consumer behaviors : scientific models
-
The new economics of outdoor recreation
-
브레인 워크 : 창조적으로 문제를 해결하라 =
-
페미니스트 라이프스타일 : 내 삶과 세상을 바꾸는 페미니즘
-
Tourism behavior: travelers' decisions and actions
-
Fashion and its social agendas : class, gender, and identity in clothing
-
고어텍스와 소나무 : 물질문화를 통해 본 소비의 문화정치학
-
Fashion buying and merchandising : the fashion buyer in a digital society
-
Consumer search behavior and its effect on markets
-
Gender, design and marketing : how gender drives our perception of design and marketing
-
Consumer behaviour in sport and events : marketing action
-
물욕의 세계 : 우리는 왜 소비하고, 잊고, 또 소비할까
-
Latest materials and technological developments for activewear
-
Reclaiming and Rewilding River Cities for Outdoor Recreation
-
Designing apparel for consumers : the impact of body shape and size
-
쉬코노미가 온다 : 트렌드를 주도하고 시장의 흐름을 바꾸는 여성 소비에 주목하라 =
Previous
Next
Previous
Next