Save as My Collection

LikeSNU 서울대학교 도서관
SNU Big Data Knowledge Information Platform

What is LikeSNU

Full Menu

AI

Your Browsing History

62 More

Report registration
  • Type
  • Title
  • Group
  • Link
  • Thumbnail
Paper List
Paper List (0Count) Export to Excel

There is no data.

TV 뉴스 프로그램의 앵커 평판과 브랜드 자산 평가가 지속적시청 의도에 미치는 영향 : KBS, JTBC, YTN 뉴스를 중심으로

Author
하동근, 안서진
Journal Title
한국콘텐츠학회 논문지
Publication Year
2018
Topics
Summary

This study analyzed the effects of anchor reputation and brand equity of KBS, JTBC, and YTN news channels on the continuous news viewing intention. The results showed that the evaluation of anchor reputation and brand equity significantly influenced viewing intention depending on the characteristics of viewers for each channel. In particular, news quality, anchor trust, and viewing frequency were found to be important factors.

Go Source Add to Selection

Quotation Papers(0)

List of papers cited by this paper

Thesis Indicator

Related Content

LikeSNU analyzes your query semantically to recommend related resources.

Previous
Next
Previous
Next
Previous
Next
TOP