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물류기업의 환경, 전략 및 성과에 관한 실증연구
Author
조용현
Journal Title
무역연구
Publication Year
2018
Topics
Summary
This study analyzes the relationship between the environment, strategy, and performance of logistics firms. Environmental uncertainty was found to have a negative impact on low-cost strategy, while differentiation and innovation strategies positively affected financial performance. Logistics firms need to carefully analyze market conditions and develop appropriate strategies.
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