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대학생들의 전통시장 먹거리 인식에 대한 주관성 연구
Author
김호석
Journal Title
한국콘텐츠학회 논문지
Publication Year
2018
Topics
Summary
This study employed Q methodology to qualitatively analyze college students’ perceptions of food in traditional markets, classifying them into three types: memory-seeking, local culture resource-seeking, and locality-seeking. Each type exhibits distinct characteristics, and these findings can serve as foundational data for developing marketing strategies to revitalize traditional markets.
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