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대회 참여를 목표로 하는 수영 동호인의 커뮤니티 특성이 참여만족 및 참여지속에 미치는 영향

Author
주형철, 김범, 엄장원
Journal Title
한국스포츠산업경영학회지
Publication Year
2018
Summary

This study investigated the impact of community characteristics (reputation, organizational culture, enjoyment, social connectedness, sense of belonging) of swimming clubs aiming for competition participation on participation satisfaction and continuous intention. The results showed that the reputation of the swimming club had a negative effect on continuous intention, while organizational culture had a positive effect. Additionally, participation satisfaction positively influenced continuous intention and partially mediated the relationship between community characteristics and continuous intention.

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