LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

완도 국제해조류박람회 방문동기가 만족도와 재방문 의사에 미치는 영향

Author

진철웅, 박영식

Journal Title

관광연구저널

Publication Year

2019

Topics

#Geography

Summary

This study investigated the effect of visit motivation of the Wando Seaweeds EXPO on satisfaction and revisit intention, and examined the mediating role of satisfaction. Visit motivation was categorized into four factors: education & information, novelty experience, attractive event, and affinity, all of which influenced satisfaction and revisit intention. Satisfaction was found to partially mediate the relationship between visit motivation and revisit intention.

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