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대기오염도가 프로야구 관중 수에 미치는 영향에 관한 연구

Author
남상욱, 전계형
Journal Title
대한경영학회지
Publication Year
2019
Summary

This study analyzed the impact of air pollution, especially particulate matter, on Korean professional baseball attendance. The analysis found that the level of particulate matter itself does not significantly affect attendance, but an announcement that the particulate matter level changes from “good” or “normal” to “bad” reduces attendance by about 8%. This effect is similar to a decrease in attendance when it rains.

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