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스포츠마케터 인재양성을 위한 역량기반 융합형 교육과정 개발

Author
김진세, 안재한, 김미숙
Journal Title
디지털융복합연구
Publication Year
2018
Summary

This study aims to develop a competency-based convergence curriculum for fostering sports marketers in the sports industry. Through literature analysis, in-depth interviews, and job analysis, necessary competencies for sports marketers were derived, and a competency model and curriculum were developed based on these findings. The developed curriculum covers a range of topics from understanding the sports industry to field practice, and is expected to contribute to talent development in related institutions.

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