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HMR(Home Meal Replacement) 제품 선택속성에 대한 IPA 분석 - 20~40대와 50대 이상 소비자 비교를 중심으로 -

Author
최정화, 이나영
Journal Title
한국식품영양학회지
Publication Year
2019
Topics
Summary

This study conducted an importance-performance analysis (IPA) on the purchasing and choice attributes of HMR products for consumers in their 20s-40s and over 50s, comparing differences between age groups. The results showed that the development of 'new HMR products' and 'diverse HMR products' was important for all consumer age groups, and significant differences existed in hygiene, quality, and price attributes between age groups.

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