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Asian dimensions of services marketing
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Impulse buying behavior in shopping malls : a Malaysian perspective : the impulse buying behavior among consumers in the shopping malls in Malaysia
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Tourism and the branded city : film and identity on the Pacific Rim
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Handbook of culture and consumer behavior
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우리나라의 공익 연계 마케팅에 관한 연구
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Global marketing and advertising : understanding cultural paradoxes
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Consumer behavior and culture : consequences for global marketing and advertising
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The Relationship between Service Environment and Consumer Satisfaction : Mediated by Hedonic and Utilitarian Shopping Value
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The influence of culture on the shopping intention of consumers : shopping intention and culture: a Malaysian view
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(지속가능한 경영을 위한) 기업의 문화마케팅 =
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호텔 그린마케팅 =
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Malaysian Chinese consumer behaviour : heterogeneity in ethnicity and acculturation influence on consumer's perceived value in consumption
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Consumer behaviour in China : customer satisfaction and cultural values
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카페베네 1등 성공 신화
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Global marketing and advertising : understanding cultural paradoxes
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Global marketing and advertising : understanding cultural paradoxes
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세상을 바꿔라.
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Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
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Performance functional foods
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Contemporary consumption rituals : a research anthology
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