LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

인터넷전문은행 사용에 따른 소비자유형 및 만족도, 지속사용의도에의 영향요인 연구: 사용확산모형의 적용

Author

장은교, 이진명

Journal Title

소비문화연구

Publication Year

2019

Topics

#Business and Management

Summary

This study categorized internet-only bank users based on their usage amount and variety, and analyzed the factors influencing their satisfaction and intention to continue use. An online survey was conducted on 332 male and female consumers aged 20-40, and the technology acceptance model was applied to reveal differences among consumer segments.

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