LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

온·오프라인 유통기업의 비즈니스 모델 변화에 대한 연구

Author

정기훈, 김현중, 하영목

Journal Title

e-비즈니스연구

Publication Year

2019

Topics

#Business and Management

Summary

This study systematically analyzed the changes in business models of on-line and off-line retailers such as Amazon, Wal-Mart, Lotte Shopping, and Coupang using the business model canvas. The results showed that retailers are evolving into a user-centric platform business model utilizing Big Data without the boundaries of on-line and off-line, and new business models are expected to emerge in the future in line with offline experience optimization and Omni Commerce.

Go Source Add to Selection