LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

왜 SRT를 이용하는가?: 수서역 이용자를 대상으로

Author

권재오, 나준희

Journal Title

상품학연구

Publication Year

2019

Topics

#Computer Science

Summary

This study empirically analyzed the reasons for using SRT. Accessibility, affordability, comfort, and connectivity of SRT service positively influenced utility and corporate image, ultimately leading to a positive impact on the intention to reuse. SRT is securing competitiveness in the market based on the accessibility of Suseo Station and economic benefits in competition with KTX.

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