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Paths to successful academic research: A life course perspective
저자
George P. Moschis
학술지명
Journal of Global Scholars of Marketing Science(마케팅과학연구)
출판/발행연도
2019
주제
요약
본 논문은 효과적인 연구를 위한 요인들을 제시하며, 연구 접근 방식부터 아이디어 선택, 영향력 있는 연구 개발에 이르기까지 다양한 전략을 강조합니다. 학문 경력 전반에 걸쳐 연구 목표, 전략, 전술에 대한 강조점을 변화시키는 것이 중요하며, 논문 작성 및 학술지 리뷰어와의 협업을 통해 연구 결과 및 출판 가능성을 높이는 효율적인 방법을 논의합니다.
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