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충동적 경험소비가 행복감에 미치는 영향 : 시간 경과에 따른 행복감의 망각

Author
전주언, 이은미, 최한나
Journal Title
대한경영학회지
Publication Year
2019
Summary

This study found that impulsive experience consumption affects stress relief and guilt, which in turn significantly impacts happiness and re-experience intention. It also confirmed that happiness is initially high immediately after impulsive experience consumption but tends to decrease over time. These findings have significant academic and practical implications.

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