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추론 능력 신장을 위한 광고 의미 연구

Author
박원호
Journal Title
학습자중심교과교육연구
Publication Year
2019
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Summary

This study proposes utilizing the implicit meaning of advertisements to enhance students’ inference ability, discussing the process of inferring implicit meanings from advertisement texts and its connection to inferential text reading education. It enables valid inference by analyzing the elements constituting the meaning of implicit advertisements in stages and presents considerations for the teaching process through application to a liberal arts course at Hannam University in Daejeon.

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