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패션브랜드 숍매니저로의 성장과정에 관한 근거이론 연구
Author
김지연, 오현정
Journal Title
한국의류학회지
Publication Year
2019
Topics
Summary
This study presents a conceptual framework for the growth process of fashion brand shop managers based on their sales experiences and careers. In-depth interviews were conducted with seven shop managers with over 15 years of sales experience in a women's clothing brand in Gwangju, and analyzed using Strauss and Corbin's grounded theory method, resulting in six categories and 17 sub-categories.
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