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Scuba diving 리조트 이용고객의 지각된 라이프스타일과 선택속성, 충성도간의 구조적 관계
Author
이동욱
Journal Title
한국체육과학회지
Publication Year
2019
Topics
Summary
This study analyzed the structural relationships among scuba diving resort customers’ lifestyles, selection attributes, and loyalty. The results indicated that lifestyle factors positively influence selection attributes and loyalty, and selection attributes positively affect loyalty. These findings suggest an appropriate path model for developing further research on scuba diving.
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