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셰어하우스를 통한 W사의 비즈니스 모델에 관한 사례연구

Author

신성윤, 윤영식

Journal Title

Korea Business Review

Publication Year

2019

Topics

#Business and Management

Summary

This study examines W company’s business model, a share house operation and rental management company, as a case study to investigate the transaction methods of the sharing economy and funding, branch expansion, and profit generation strategies for share houses, addressing the increasing number of single households and youth housing problems. W company has established itself as a leader in the share house industry by providing affordable and high-quality housing for young single households and distributing stable returns to investors through a new type of housing rental business.

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