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지역주민의 메가이벤트에 대한 영향인식과 개최 효과인식의 관계 분석 : 평창동계올림픽 개최 전과 개최 후의 비교

Author
오민재, 이후석
Journal Title
관광연구저널
Publication Year
2019
Summary

This study compared the influence perceptions and hosting effect perceptions of local residents before and after the Pyeongchang Winter Olympics. Before the Games, expectations for cultural impacts were high, and after the Games, perceptions of economic and environmental impacts increased, and the influence of impact perceptions on hosting effect perceptions also changed. The results highlight the importance of understanding and meeting the expectations of local residents regarding mega-event hosting.

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