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1인 미디어에서 분노표출에 영향을 미치는선행 요인 연구: 1인 미디어 이용형태와 집단극화를 중심으로

Author

남경덕, 김유정

Journal Title

광고PR실학연구

Publication Year

2019

Topics

#Media

Summary

This study examined the effects of one-person media usage, self-exposure, and perceived homogeneity on group polarization, and the relationship between group polarization and anger expression. The results showed that active one-person media usage, high self-exposure, and perceived homogeneity intensify group polarization, which in turn leads to anger expression. Therefore, group polarization acts as a mediating variable between one-person media usage and anger expression.

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