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스마트 헬스케어 의류 구매의도에 대한 성별과 연령대별 영향 요인- 기술수용모델(TAM), 의복속성, 건강라이프스타일, 패션혁신성을 중심으로 -

Author
한희정
Journal Title
복식문화연구
Publication Year
2019
Summary

This study analyzed the factors influencing purchase intention for smart healthcare clothing, including the Technology Acceptance Model, clothing attributes, health lifestyle, and fashion innovativeness. The results showed that perceived usefulness, perceived aesthetic attributes, health responsibility, and fashion innovativeness were significant predictors of using smart healthcare clothing, with notable differences based on gender and age.

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