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CVM을 이용한 프리미엄 생수제품의 가치평가: 소비자의 환경의식을 중심으로

Author
배형근, 이희찬
Journal Title
한국외식산업학회지
Publication Year
2019
Summary

This study analyzed the impact of consumer environmental awareness on the evaluation of premium bottled water products. Using the DBDC method of CVM with a sample of 526 individuals from Seoul and the metropolitan area, the results showed consumers are willing to pay an additional 1,400KRW for premium bottled water, with environmentally conscious consumers showing a higher willingness to pay.

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