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화장품 브랜드 웹사이트 메인영역 모션그래픽의 유형 분석과 선호도 연구

Author
김예지, 김태완
Journal Title
한국디자인포럼
Publication Year
2020
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Summary

This study analyzed the types of motion graphics in the main area of cosmetic brand websites and investigated user preferences. The results showed that the dissolve type was the most preferred among the four types (static image, dissolve, flicking, video). This can be utilized to enhance the visual attention and publicity of cosmetic brand websites.

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