LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

중국 북부지방 스크린 골프 이용자의 몰입경험과 정서가 고객충성도에 미치는 영향

Author

야오지야오

Journal Title

한국사회체육학회지

Publication Year

2020

Topics

#People's republic of china

Summary

This research analyzed the relationship between immersion experience, emotion, and customer loyalty among screen golf users in Northern China. The results showed that age, monthly income, and participation period significantly influenced immersion experience and emotion, and both immersion experience and emotion positively affected customer loyalty.

Journal Influence

[한국사회체육학회지]