LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

소비자의 글로벌 럭셔리 패션브랜드 속성 평가 및 소비가치가 구매 관여에 미치는 영향

Author

김문영

Journal Title

복식문화연구

Publication Year

2020

Topics

#Fashion

Summary

This study evaluated the attributes of consumers’ global luxury fashion brands and the impact of consumer value (social and pleasure values) on product purchase involvement. The results indicated that traditionality and splurge affect purchasing involvement, while prestige and originality do not. Furthermore, social and pleasure values had a statistically significant effect on the purchase of luxury brands.

Journal Influence

[복식문화연구]