LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

소셜미디어 관광콘텐츠 인기도 영향요인에 관한 연구 : 해석수준이론 관점에서

Author

이윤혜, 박철

Journal Title

고객만족경영연구

Publication Year

2020

Topics

#Social media
#Media
#Construal level theory

Summary

This study analyzed Facebook travel content to identify factors influencing the popularity of tourism content among social media tourists. The results showed that information type and information source significantly affected content popularity (likes), and information type exhibited an interaction effect. These findings were analyzed using interpretation level theory, and marketing implications for the tourism industry were presented.

Journal Influence

[고객만족경영연구]