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카지노고객의 행동에 영향을 미치는 심리요인에 관한 행동경제학 관점의 연구

Author
신임철, 임성택
Journal Title
관광연구저널
Publication Year
2020
Topics
Summary

This study analyzed irrational behaviors of casino customers and their psychological factors using behavioral economics concepts, finding that sunk cost, veblen effect, confidence, and availability bias positively impacted gaming hours and betting amount. Mental accounting, on the other hand, negatively affected gaming hours and betting amount.

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