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한국산 참외추출물을 활용한 신제품 출시에 관한 연구

Author
예춘정, 장영혜
Journal Title
유통경영학회지
Publication Year
2020
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Summary

This study aimed to confirm the potential of domestic melon extract as a raw material for functional cosmetics and to propose a successful development and launch strategy. Melon extract was found to be effective in skin whitening, anti-aging, and inflammation relief, particularly demonstrating excellent anti-inflammatory effects. However, consumer response to the fragrance was relatively low, and strategic approaches for a successful new product launch were explored.

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