LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

프레이밍에 따른 메시지 수용태도가 프로스포츠구단의 윤리경영에 미치는 영향

Author

유원용, 권영문

Journal Title

한국사회체육학회지

Publication Year

2020

Topics

#Business and Management

Summary

This study investigated the effect of message acceptance attitudes according to positive and negative framing on the perception of ethical management of professional sports teams. The results showed that in the positive framing group, message attitude and imagery factors had an effective influence on ethical management, while in the negative framing group, message attitudes and personal pain factors were effective.

Journal Influence

[한국사회체육학회지]