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카드데이터를 활용한 중소기업 적합업종 제도의 실효성 분석 : 제과점업 사례 중심으로

Author

김병진, 서진형, 조춘한

Journal Title

프랜차이징 저널

Publication Year

2020

Topics

#Business and Management

Summary

This study analyzed the impact of designating the bakery business as a suitable sector for SMEs in 2013 using card data, focusing on changes in market status and competitiveness. The results showed increased sales and customer unit price for bakeries selling bread and cakes, strengthening their competitiveness, and contributing to market competitiveness through voluntary win-win agreements.

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