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남성 색조화장품의 소비 성향 연구

Author

안진정

Journal Title

아시안뷰티화장품학술지

Publication Year

2020

Topics

#Advertising

Summary

This study investigated the age-specific purchasing characteristics and use of men's color cosmetics. Men in their 30s and 40s prioritized self-management, while those in their 20s emphasized self-satisfaction and confidence, and showed high interest in products related to skin tone. Despite online information seeking, actual purchases tended to occur in cosmetics stores.

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