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메타포 인포그래픽 유형과 문화권에 따른 맥락적 차이가 정보수용 태도에 미치는 영향

Author
김태현, 성열홍
Journal Title
브랜드디자인학연구
Publication Year
2020
Summary

This study empirically demonstrated that cultural differences in thinking regulate the relationship between metaphor infographic types and attitudes toward information acceptance. High-context groups showed more favorable attitudes toward pictorial metaphors, while low-context groups preferred indexical metaphors. This suggests the importance of considering cultural characteristics in information design.

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