LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

외식마케팅을 위한 소비자의 지각된 편익과 만족과의 관계-유기농 식품을 중심으로-

Author

강신영, 김경배, 서보원

Journal Title

한국콘텐츠학회 논문지

Publication Year

2018

Topics

#Marketing
#Organic food

Summary

This study analyzed the relationship between consumers’ perceived benefits and satisfaction towards organic food, with a particular focus on age-related differences. The results showed that physical and social benefits positively influenced satisfaction across all age groups, while sensory benefits negatively affected younger consumers and economic benefits negatively affected older consumers.

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